How to Dress Appropriately

New York Image has a motivational speaker for corporations, organizations and colleges on a number of topics such as "Dressing Appropriately at Work" - Is your present style in conflict with the image of your company? "First Impressions Count" - you are what you wear, and "Getting Gorgeous" - image from head to toe; the total package. Hire us for your next function or event, call 212-879-5790 or contact us.

Dressing Appropriately at Work

Are your employees’ present styles in conflict with the image of your company?

In today’s competitive business world, an employee’s personal image reflects the professionalism of the company.  Whether you have new employees or employees moving up the company ladder, looking stylish yet professional is essential to projecting a creative and accountable image for your company.

We will offer your employees our expertise on how to appropriately incorporate their personal style into their business wardrobe. By helping employees understand their body types and coloring we will enable them to select the right clothing, hairstyles, and makeup, while remaining appropriate for their particular work environment. We will offer short and long-term tips for looking their best, regardless of age, shape, lifestyle or bank account.  

     Topics covered are:

• Defining your company’s image
• Understanding the importance of first impressions and attitude: “What message does your present attire send?”
• Dress for the position you want, not the one you have
• How to incorporate your individual style into appropriate work attire
• Analyzing your business wardrobe needs
• How to dress for business casual - sorting the interpretations
• Identifying and minimizing your figure flaws
• Undergarment and accessory choices
• Knowing where and how to shop
• Analyzing hairstyles, color and makeup

After these in-depth discussions with your employees concerning appropriate business casual in spite of a lack of detailed dress code policy, your company will experience a decrease in overly casual attitude and demeanor.  This increase in professionalism will decrease your company’s incidents of sexual harassment, missed business opportunities, and general noncompliance with company standards.  You will also notice greater civility in the workplace and a lower absentee rate.

Available for hire for groups of 4 to 30 people. Call 212-879-5790.

Upgrade Your Image to Jumpstart Your Career

In today’s competitive career market, the reality is that external image is essential to personal success.  Whether you are beginning a new career entirely or taking a new step in your current position, feeling good about the way you look is key to exuding an authentic sense of confidence and self-awareness. In essence, if you feel good about your intelligence and ability as well as your physical appearance, you will have a step up in the work world.

Elena Castaneda, an influential image consultant who runs her own company (NYIC) here in New York and Wendy Lewis of WL Beauty, an international cosmetic surgery and skin care consultant, combine their talents to help professional men and women in need of a style refresher course. The first priority with this team is to enhance the self-esteem of the client by teaching them maintenance skills in order to stay current, stylish and youthful. Both Castaneda and Lewis have mastered the delicate balance of overseeing this process while also staying true to their client’s individual sense of style and comfort.

They will tell you how to improve yourself from head to toe - how to make the most of your business wardrobe, haircut and color, makeup, skin and figure. They offer short-term and long-term tips for looking your best, regardless of age, shape, lifestyle or bank account. They will cover:

• Choosing a flattering wardrobe appropriate for your career and lifestyle
• Making the most of what you have
• The right hairstyle, makeup and colors for you
• Anti-aging skincare
• The newest techniques in cosmetic surgery
• And much, much more…

Elena Castaneda - a graduate of the Fashion Institute of Technology is a professional image consultant and a veteran of the fashion industry. She has owned a women's clothing store (Castaneda's), and produced fashion shows and image improvement seminars and workshops. She has been quoted on fashion in numerous publications including The New York Times, New York Post, Daily News, Women's Day Bride and the Beauty Handbook.

Wendy Lewis (a NYWICI member) - a true insider to the world of high tech beauty worldwide. She is called a "knife coach" and counsels men and women in New York and London about cosmetic surgery, skin care, non-surgical treatments and dentistry. She is the author of 7 books including The Beauty Battle (Laurel Glen), has been a contributor to The London Evening Standard, Sunday London Times, Instyle, Tatler and many others, and has been seen on Good Morning America, CNN and Today New York.

Getting Gorgeous

In today's youth oriented and competitive world, image is essential to your success. The wrong choices can be costly and devastating. We will help you make all the right choices from the start. Whether you are working, changing jobs, recently divorced, single, or in need of general self-improvement, this team will set you on the path to success!

• Elena Castaneda - Influential image consultant
• Wendy Lewis - International surgery and skin care consultant

They will tell you how to improve yourself from head to toe - how to make the most of your wardrobe, hair, makeup, skin and body. Offering short-term and long-term tips for looking your best, no matter your age, shape, lifestyle or bank account. The image dream team will cover:

• Choosing a flattering new wardrobe and making the most of what you've got
• The right hairstyle, makeup and color for you
• Anti-aging skincare
• The newest techniques in cosmetic surgery
• and much, much more…

Elena Castaneda - a graduate of the Fashion Institute of Technology, is a professional image consultant and a veteran of the fashion industry. She has owned a women's clothing store (Castaneda's) and produced fashion shows and image improvement seminars and workshops. She has been quoted on fashion in numerous publications including The New York Times, Post and Daily News, Women's Day Bride and the Beauty Handbook.

Wendy Lewis - is a true insider to the world of high tech beauty worldwide. She is called a "knife coach" and counsels men and women in New York and London about cosmetic surgery, skin care, non-surgical treatments and dentistry. She is the author of 7 books including The Beauty Battle (Laurel Glen), has been a contributor to The London Evening Standard, Sunday London Times, Instyle, Tatler and many others, has been seen on Good Morning America, CNN and Today New York.

Appearance & Success with the Opposite Sex

Elena Castaneda, influential image consultant, and NYC’s matchmaker extraordinaire, Janis Spindel, are bringing yet another program with their insights on dating and mating to the 92nd Street Y. How can you make a first impression that lasts a lifetime? How can you use your style and presence to catch a person’s attention and keep it? How can you market yourself effectively to acquire and maintain the affection of desired mates? Elena Castaneda, Image and Dating Coach, along with Janis Spindel, President of Janis Spindel Serious Matchmaking, Inc., and their crew are proud to present their program "What Your Appearance Says to the Opposite Sex." For men and women, this program explores the universal "do's" that guarantee a second look, what to wear and how you wear it to send a distinct message to potential partners; and finally, everyone’s favorite: the universal "don’ts."