As one of the most fashionable cities in the world, it comes as no surprise that top fashion designers have capitalized on the London Summer Olympic Games. Olympic athletes will be dressed to the nines beginning with the opening ceremonies on Friday, July 27.
Famous designers from different countries have created Olympic uniforms representing their home teams. These will be showcased during the 2012 summer games.
While some designers created looks strictly for the opening ceremonies, others have gone above and beyond to create performance wear lines athletes can actually compete in called “team kits.” With the whole world watching, we can assure you these Olympic Games are are going to mirror a true fashion runway show!
Here we take a look at 7 different countries’ Olympic uniforms (with our favorite being first) and the renowned designers who created their unique looks.
Jamaica (opening ceremony and team kit) designed by singer and designer Cedella Marley (Bob Marley’s daughter) in collaboration with Puma.
Marley said she used some of her father’s songs as inspiration for her designs. The line is vibrant and upbeat with flashy prints, a reflection of the Caribbean country’s culture.
United Kingdom (team kit) designed by Stella McCartney in collaboration with Adidas.
“I always was excited from a design point of view in pushing boundaries on design technology so having access to materials that were cutting edge in the sporting arena and also working with different fabrics, ” said McCartney.
Republic of San Marino (opening ceremony) designed by Salvatore Ferragamo.
In true Italian chic style, the line covers everything from sportswear to gala event with an emphasis on sophistication and craftsmanship.
New Zealand (opening ceremony) designed by Rodd & Gunn.
The line has a 1960s retro feel with the white trimmed blazers and busy patterned dresses.
France (equestrian team kit) designed by Hermes.
Hermes created tailored riding jackets using flexible technical fabrics to be worn by the show jumping and evening team.
United States (opening ceremony) designed by Ralph Lauren.
Although Ralph Lauren is under fire for these uniforms being made in China, we still think the red, white and navy designs represent true American patriotism and athleticism. However, we must question the berets, they look très French.
Italy (team kit) designed by Giorgio Armani.
“”Fashion represents a great Italian flag for the whole world and it is a beautiful idea to combine it with sports,” said Armani.
The London Olympic uniforms really represent a wide array of cultural styles and it’s incredible to see such big name designers coming forward to show their support.