First Look: The London Olympic Uniforms, Country By Country!

As one of the most fashionable cities in the world, it comes as no surprise that top fashion designers have capitalized on the London Summer Olympic Games. Olympic athletes will be dressed to the nines beginning with the opening ceremonies on Friday, July 27.

Famous designers from different countries have created Olympic uniforms representing their home teams. These will be  showcased during the 2012 summer games.

While some designers created looks strictly for the opening ceremonies, others have gone above and beyond to create performance wear lines athletes can actually compete in called “team kits.” With the whole world watching, we can assure you these Olympic Games are are going to mirror a true fashion runway show!

Here we take a look at 7 different countries’ Olympic uniforms (with our favorite being first) and the renowned designers who created their unique looks.

1st Place:

Jamaica (opening ceremony and team kit) designed by singer and designer Cedella Marley (Bob Marley’s daughter) in collaboration with Puma.


Marley said she used some of her father’s songs as inspiration for her designs. The line is vibrant and upbeat with flashy prints, a reflection of the Caribbean country’s culture.

2nd Place:

United Kingdom  (team kit) designed by Stella McCartney in collaboration with Adidas.

“I always was excited from a design point of view in pushing boundaries on design technology so having access to materials that were cutting edge in the sporting arena and also working with different fabrics, ” said McCartney.

3rd Place:

Republic of San Marino (opening ceremony) designed by Salvatore Ferragamo.


In true Italian chic style, the line covers everything from sportswear to gala event with an emphasis on sophistication and craftsmanship.

4th Place:

New Zealand (opening ceremony) designed by Rodd & Gunn.


The line has a 1960s retro feel with the white trimmed blazers and busy patterned dresses.

5th Place:

France (equestrian team kit) designed by Hermes.


Hermes created tailored riding jackets using flexible technical fabrics to be worn by the show jumping and evening team.

6th Place:

United States (opening ceremony) designed by Ralph Lauren.


Although Ralph Lauren is under fire for these uniforms being made in China, we still think the red, white and navy designs represent true American patriotism and athleticism. However, we must question the berets, they look très French.

7th Place:

Italy (team kit) designed by Giorgio Armani.

“”Fashion represents a great Italian flag for the whole world and it is a beautiful idea to combine it with sports,” said Armani.

The London Olympic uniforms really represent a wide array of cultural styles and it’s incredible to see such big name designers coming forward to show their support.

Hampton’s Summer Fashion 2012: Montauk Edition

Heading out east this summer? Whether jamming out to Ziggy Marley at the trendy Surf Lodge or star spotting at the local IGA (hello @Julianne Moore!), Montauk is the place to be and be seen this summer.  There is a laid back charm to this town that can be felt the minute you step off the Jitney. Get ready to shed that work attire and plan for a complete summer style makeover!

Spotted directly from Montauk’s gorgeous beaches, bars and restaurants, we have rounded up some of the hottest fashion trends to help you pack for your weekend getaway. Think Bohemian chic meets Palm Beach.

Maxi Dresses 

Maxi dresses are a wardrobe staple for watching the sunset at Navy Beach. We are especially loving maxi dresses in tribal patterns and brightly colored prints.  The flowier the better but don’t be afraid to show off some of that bronzed skin – a plunging neckline or an open back is right on trend for the rising temperatures. Choose a maxi in a light-weight jersey fabric for extra comfort. Worn with a pair of simple metallic flats you will ease right in with the locals.

maxi dresses style halle berry

Halle Berry in a deep V-maxi halter dress/ Ella Moss Printed Maxi Dress

Crochet tops & fringe

Crochet is one of the biggest trends out east this summer because nothing feels better than the breeze of the beach on your skin. We especially like over-sized crochet tops in off-white hues. Throw one on over your bikini and a pair of denim cut-offs for the perfect bathing suit cover up. Then head over to the beach-side Sloppy Tuna to cool off with a delicious cocktail.

We are seeing a lot of fringe this year especially on crop tops and cross body bags. Wear a fringed crop top with a pair of floral printed high wasted shorts for daytime festivities or layer a fringe adorned top over a casual form fitting mini-dress for a night of steamers at Gosman’s Dock. A mini cross-body bag in a bright hue with fringe adornments is an ultra stylish way to carry around the essentials (think camera, sunscreen, lip gloss and cell phone).

Free People Tape Yarn Beach Sweater in optic white/ Ralph Lauren small fringe cross body/ Heartloom Bohemian Fringe Crop Top

Tribal-chic flat sandals

Flats are a fashionistas best friend in Montauk. Don’t get stuck trying to maneuver the sandy, beach-themed bars in 4-inch heels. Instead, style your night time ensemble with a pair of flat sandals in a bright Chinle print or ones with beaded Ikat accents. (Read what fashion’s “tribal” prints are really called @Refinery29). Find a unique pair of flat sandals at the Brooklyn flea market and you will not only be comfortable but you will be the talk of the town. Before you know it the locals will be looking to you for their own fashion makeover inspiration!

summer 2012 trends

Cynthia Vincent Love Sandal in Multi (also available in coral and black/white)/ Giuseppe Zanotti Tribal Cuffed Flat Sandal